The Determinates of Revisit Intentions in Wine Cultural Event: The Moderating Role of Experience Authenticity

The purpose of this study is to investigate the perspectives of attendees on experience authenticity of a wine culture event to assess what drives their revisit intentions. A questionnaire survey was undertaken for collecting data at a wine cultural event held at Yibin. A total of 529 valid samples were received for the further hypotheses testing. The results showed that both perceived value and event satisfaction were key antecedents of revisit intentions and the moderating role of experience authenticity was confirmed. Finally, the manageable results for wine culture event managers and future researchers were drawn.